Turnabout is Fair Play?
Sunday, October 15th, 2006I use Apple’s iTunes and iTunes Music Store on a regular basis and have since I bought my first iPod back when I was working for the classic rock grunge band. Or pretty much since it opened. I have several hundred dollars in purchases but find I still need to resort to Bit Torrent or Limewire for some things. Let’s face it, compared to the other so called “legal” alternatives, iTMS is pretty much Thee Shit. iTunes is so flexible we use it at the Swankiest Dive On The Strip ™ as an emergency pull it out of our ass playlist to fire either SFX or the whole show. Yeah, from iTunes. That is if all of our other failovers and spares shit the bed. Even on the corp gigs I do these days we’ve replaced the CD player with an iTUnes playlist (though we usually dump it to the IR for some things). So, imagine my disgust/surprise/anger/amazement earlier today when not only did my latest purchase not download, but all of the Fair Play DRMed music was suddenly deauthorized from my still pretty new, not too old, hellava machine, my Mac Pro.
Of course, my first inclination was to say (out loud, at that) Steve Jobs you’re a motherfucker. Though this particular malady wasn’t directly the fault of the man often clad in a black mockneck, technically were he to be having sex with women that were mothers, the description would fit. I suppose I fit that description as well. I had just updated my Mac Pro EFI firmware and upgraded to 10.4.8. That’s when my iTunes shit the bed. I’ve had a hankerin’ for The Cult lately. I figured I’d do what the rest of us middle aged, former (or really never were) hipsters do, and download the album, err I mean CD from iTMS. Yes, I’ll never forget the time way back when I walked into the Deja Vu on Lake City Way and saw our bookkeeper on stage dancing to Fire Woman.
On gladly taking my credit card info (they store it, actually), my iTunes started behaving rather strangely. The download wouldn’t complete. That’s odd, I’ve used iTMS a bunch before and never had this problem. I go to the top of the playlist that I use the most, and the new Evanesence wants to be authorized for this computer. Shit, I played it just prior to my “update”. Oh damn. I try some Peter Murphy from the iTMS. Same thing. Try some Floyd, (Pink, not Andy’s barber) ripped from CDs I own. No prob. So I email iTMS support. Hopefully they’ll have a good answer, but in the time since I quit iTunes, opened it again and I was authorized, though it thinks my freshly updated firmware makes iTunes think this is new computer. Never had that problem in the three decades I’ve been buying music.
The point of this post isn’t to wax about MILFs or remember how Lori was a better stripper than bookkeeper, but to remind those poor souls (or clueless twits) that run the labels why people would rather use Bit Torrent or Limewire than online sources that use DRM. I try to buy when I can, but find me a Rik Agnew “OC Life” at a so called “legal” download site and I’ll gladly buy it. Try to find one at iTMS, Real or that piece of shit Microsoft launched. It’s an URGE alright. I have the urge to barf when I use it. The labels have had almost a decade to get it together and have failed miserably. You’d think with execution that poor they’d had been running the Bush White House. People use file sharing services because they are easy and provide for portability of the music. The labels have stepped on their dicks (in golf shoes) by not being able to capitalize on the download craze. The acts that have forged ahead to do their own thing, by and large have done pretty well, or at least better than when they were getting shafted with the big label deals.
When you make it difficult for your customers to consume your product or put up so many barriers that getting it and using it will become cumbersome, they’re going to use other means to get it. And you really can’t blame them. If I may quote the great Swearengen, “those cocksuckers got what they deserved”.
And I still don’t have my copy of Fire Woman.