Trade Show for Our Friends South of the Border

Our Latin American colleagues have Expo Soundcheck 2005 March 15-17 at the WTC in Mexico City. It’s presented by Soundcheck Magazine, probably the most popular audio/ production periodical in the Latin market. I did an interveiw with them last year though I have no idea what it said. ;-) Info about the show is in a Flash presentation so I can’t link directly to it. Among the exhibitors are Latin powerhouse Hermes Music, taking nearly a third of the available booth space, Meyer Sound Labs, Allen & Heath, Ashly Audio, Shure and d&b audiotechnic among others.


From a press release at World Wide Pro Audio Directory (apparently translated)

Its coming March, along with the opening ceremony of Expo Sound Check 2005, event that for the third consecutive year will keep the promise to focus all the aspects that requires the professional of the entertainment industry for the execution of a first level show. With more than 6,200 square meters of total extensión, the event will be composed by the already traditional exhibition area, such as demonstration rooms, variable activities room and educational conferences. Every and each room will show the most outstanding brands, and tecnological tendencies for the professional live audio , records, lighting, production, video and musical instruments the following 15, 16 and 17 at the World Trade Center Ciudad de México.

CONFERENCES:
At the conferences section, the WTC auditórium will fill with talent as the event couldn’t be better:

El Cable, the virtual comunity of the professional audio and music opensour bar of activities as a round table about the use of the tecnology inthe musical production, all this coordinated by it founder, the creative Pepe Stephens March 15th 11.00 AM.
Meyer sound under one of its leadership experts in in trainning, the well-known Pablo Espinosa, will look at the audio subject, with it topic “Other view if the linear fixes”. March 15th 13.00.
The first day will be closed with the special guest appearance of Bob Clearmountain, productor and mixing magician (Paul McCartney, Bruce Springsteen, Bryan Adams, Roxy Music, INXS ) Bob and Mexican enginners guests will speak about the exiting topic of mixture in the studio. March 15, 4.30 PM, courtesy of Apogge and Mágnum Digital.

The following day will open the conference with the distingished presence of one of the nicer Latin American musicians, and audio modernist and digital music: the great Charly Alberti, ex-baterist of Soda Stereo who will recote a king exchange of experiences and will assist to the public questions about the digital tools when making music. Mrch 16th, 11.00 AM. Steinberg and Mágnum Digital courtesy.

R. Bob Adams, Director of Technical Communication of the speakers company SLS and true guru in acoustics and audio, will give us an interesting conference about the use of the technology in transducers and their particular features in the sound system of enclosures of diverse sizes. Stage Acoustics’s courtesy . March 16 1.00 PM.
The big day will be closed, only in the area of the technical production and specifically in the topic of the lighting. Recognized by his conceptual works in the seventhies and eighthies and for his new point of view of the lighting design in shows like those of Genesis, Yes, Def Lepard, Chris Isaak, Sammy Hagar or Peter Gabriel, the great Jonathan Smeeton will be among us to offer the conference The Art of Using Light to Entertain. March 16 4.30 PM.

On Thursday again we open up with the important topic of lighting, and in this occasion the word will belong to the Architect Gustavo Áviles, director of Light Team Mexico, one of the most reputed companies of lighting design in the country and with experience in projects in Portugal, Spain, Finland, etc.. Gustavo will guide his chat about the importance of generating emotional experiences starting from visual aesthetic concepts. To think of body, in the mind and in the spirit and to act in the color, the bright and the contrast: Lighting outside. March 17 11.00 AM. Since many years, the Mexican theater has demonstrated that as for production it can be at the level of anyone of the world and one of the responsible ones of keeping this promise is Morris Gilbert. Director and producer that has come to enrich the theatrical scene with a view of the knowledge to make with perfection. The master and his work group will offer us a view of OCESA Teatro and his justified success. March 17 1.00 PM.
We conclude the bar, with a round table that could not be more moving: Emmanuel Del Real (Café Tacvba), Alejandro Rosso (Plastilina Mosh), Paco Ayala (Molotov), Mr. González, Fratta and Alejandro Marcovich, moderated by Javier Lara in a panel about the changes of the musical production in Mexico in 2005. The music seen by its main characters. March 17 4.30 PM.

Do not forget the educational programs and technical upgrade that AMITRA will offer (Mexican Association of Engineers and Technicians of the Broadcasting) and AES (Audio Engineering Society) Capitulo México, both in the mezanine of the WTC, rooms Palenque and Montealbán.

STARS OF THE STAGES

Charly Alberti will also offer a clinic about Cubase in the booth of Yamaha-Magnum Digital; with the Japanese brand of the fingerboard will be Enrique González “Bugs”, baterist of the regiomontano band Jumbo, offering clinical of battery. Lee Oskar famed session musician and part of the band War will be presenting its line of harmonic in the room of Vari Internacional. Fernando Toussaint and hisr group will liven up the concert that Meyer Sound will offer inside their demonstrations of linear arrangements.

Do not forget: Expo Soound Check 2005 the following March 15th, 16th and 17th at the WTC Ciudad de Mexico

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